How Top Strategy Teams Use OneCliq to Replace Manual Research

At OneCliq, we’ve reimagined what’s possible with qualitative research.

The Consumer Insight Engine analyzes thousands of online conversations in minutes, so teams can understand the why behind trends at greater speed and scale than ever before.

We're working with insights and brand strategy teams in major league sports, entertainment studios, global consumer brands and political research. 

We help research teams unlock new visibility into public perception that was never possible before – raw, unfiltered opinion grounded in organic cultural trends and measurable in minutes instead of months.

Here’s how strategy teams across industries are using OneCliq to make smarter, faster decisions:

1. Getting Grounded in New Market Categories

When pitching or onboarding clients in unfamiliar sectors, quickly understand the landscape — who the players are, what customers are saying, and where the tensions lie.

Instead of days of scattered desk research and Google rabbit holes, ask plain-language questions and get instant insights from real consumer conversations. It’s like scanning years of forums and reviews in minutes.

Case Study: Gen Z's Complex View on Mining Careers - Read the Report

2. Brand Positioning & Strategy

Map the competitive landscape and identify unmet needs to launch a new brand or reposition an existing one.
Analyzes consumer pain points and brand perception to uncover white space, sharpen value propositions, and shape brands that resonate and stand out.

Case Study: Omega-3 Supplements: Popular and Trusted Brands - Read the Report

3. Influencer & Brand Collaboration Analysis

Likes and views only tell part of the story. When clients invest in influencers or brand collaborations, agencies need to show real impact — not just engagement, but influence.

Analyzing actual conversations reveals shifts in perception, purchase intent, and brand association. It’s the missing layer between vanity metrics and real outcomes.

Case Study: Dove x Crumbl Collaboration: Sweet Scents, Mixed Reactions - Read the Report

4. Creative Brief Development

Before you write a single line of copy, understand the mindset of your audience.

Surface real-world stories, emotions, and moments that matter — turning vague personas into vivid creative insights, and briefs that write themselves.

5. Brand Monitoring & Reputation Management

When public perception shifts, we can’t afford to be last to know.

Get an always-on view into what people are saying — not just mentions, but meaning. Know how the brand is being talked about and why sentiment is changing.

6. Trendspotting & Cultural Insight

What’s emerging in online culture that could impact our client’s category?

Track evolving narratives, new pain points, and rising expectations — turning noise into actionable foresight.

How is this different from Social Listening tools?

Most social listening tools are quantitative – they tell you what’s happening (mentions, hashtags, engagement spikes), but not why it’s happening.

That’s why we still need to manually dig to find those answers.

They also tend to focus on owned content, which leaves out the bulk of UGC, where a lot of the real conversation happens.

OneCliq’s system is different in a few key ways:

• They’re built for qualitative insights first - the platform starts with the why behind consumer behavior, then quantifies those trends using mixed methods.
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• They analyze both owned and UGC, giving you a much broader view of the real conversation happening online.
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• They automatically surface high-signal UGC across platforms that traditional tools miss.

Whether you’re briefing a campaign, launching a brand, or exploring a new market — OneCliq gives you the clarity to move fast, stay relevant, and lead with insight.

Want to see what your audience is really saying?
Start your free trial here — no payment details required.

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