Tips & Tricks

How to Go Viral Using Psychological Tricks in Your Content

Emanuel (Mano) Tsiris
Head of Marketing & Comms @

Standing out might seem impossible. Yet, there are secret strategies and psychological tricks that top content creators use to increase their visibility and engagement exponentially. Here, we unveil those secrets, illustrating exactly how you, too, can harness these methods to boost your content's virality.

The Uncommon Tricks for Maximum Engagement

Forget everything you've been told about creating "hook-bait" videos. These hardly scratch the surface of engaging a modern audience. Let's deep dive into what truly matters: comment bait, video plants, and Easter eggs.

1. Beyond the Hook: Engaging with Purpose

Anna Paul, the queen of the internet, executes this brilliantly. By incorporating seemingly unrelated elements into her content (like uniquely positioned toes while cooking pasta), she sparks curiosity and thus, engagement. This triggers one of the most potent tools in a creator's arsenal: the audience's imagination.

2. Crafting Controversy and Curiosity

Controversial phrases and semi-ridiculous claims don't just capture attention; they hold it. Consider declaring your new cafe as a "hidden gem" in town. This clever comment bait does three things successfully:

  • Spurs immediate engagement through comments.
  • Motivates tag sharing among users.

The result? An algorithmic advantage leading to increased visibility and further engagement with your subsequent content.

3. The Power of The Point and Move Technique

When clicked, anticipation builds — people can't help but wait to see what’s next. By integrating countdowns or moving strategically through educational content, creators keep viewers hooked till the end. Overstimulation, achieved through quick cuts and constant motion, ensures the audience's attention remains unyielded.

Implementing Strategies for Algorithmic Advantage

Understanding these strategies is only the beginning. The real challenge lies in applying them effectively:

  • Encourage viewers to interact by raising questions or posting intriguing content.
  • Use controversy wisely to spur engagement, but stay authentic.
  • Experiment with dynamic editing to maintain interest throughout your videos.

Why These Tricks Work: A Psychological Perspective

At its core, this approach relies on basic human psychology: curiosity, the need for resolution, and the continual desire for stimulation. These triggers, when pulled correctly, convert passive viewers into active participants, making your content memorable and shareworthy.

Charting the Path to Virality

Creating viral content is no longer a game of chance. It's a deliberate strategy that plays into, and benefits from, the intrinsic workings of human psychology. The formula isn't complicated, but it requires thoughtful execution—and a bit of audacity.

Ask yourself:

  • What elements can I introduce into my content to provoke thought or ignite controversy?
  • How can I visually captivate and retain my audience's attention more effectively?
  • Is there an Easter egg or comment bait I could thread into my narrative to foster engagement?

Ponder these questions as you tailor content specifically designed for virality.

Key Takeaways

  1. Innovate Engagement Strategies: Move beyond predictable content formats. Introduce elements that inject mystery, controversy, or humor to provoke audience engagement.
  2. Leverage Comment Bait: Use it strategically to foster increased viewer interactions, enhancing your content's visibility algorithmically.
  3. Master the Art of Dynamic Editing: Employ cuts, movement, and vibrant visuals to perennially captivate your audience, ensuring every second they spend is filled with anticipation.
  4. Understand Your Audience’s Psyche: Tailor your content to align with the inclusive desires, fears, and curiosities of your viewers. Their engagement is your metric of success.

These unparalleled strategies offer a roadmap to capturing and holding attention in an oversaturated digital landscape. Now, it's your turn to take the reins and drive your content toward unrivaled virality.

Emanuel (Mano) Tsiris
Head of Marketing & Comms
Mano is a serial entrepreneur who is a part of the founding team behind OneCliq. His experience ranges from launching e-commerce businesses, to creating media businesses like food blogs and even web agencies. He is able to weave compelling stories, engaging audiences and driving substantial growth through his content - amassing over 40.9M+ organic views. Mano has over 6 years of experience in the entrepreneurial and brand building realm.

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