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A Quick Guide for Getting the Most from Your Reports

Most tools make you talk like a robot. OneCliq works better when you sound like… well, you.

The Consumer Insight Engine (CIE) is designed to feel like a smart research assistant who can comb through the internet and tell you what people are really saying about your brand, your product, or your category.

But here’s the catch: it’s only as good as the questions you ask.

That’s why we made this quick guide — to help you write better queries, faster. Whether you’re trying to get up to speed after a pitch or spot a trend before it breaks, this will help you tap into more emotional, specific, and useful insights.

Let’s break it down.

Why Query Quality Matters

Most tools are built to count mentions and track keywords.
But the CIE listens like a human.

It doesn't just surface what people say.
It helps you understand what they mean.

That’s why the way you phrase your query makes all the difference. Think of it less like typing into a dashboard… and more like talking to an incredibly smart, emotionally fluent research assistant. The kind that knows how people speak on Reddit, Twitter, TikTok — and what they’re really trying to say underneath it all.

If you ask stiff, corporate questions, you’ll get stiff, surface-level answers.
But if you ask like a real person, you’ll unlock the nuance, the emotion, the gold.

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The 6 Rules for Writing Great CIE Queries

Here’s our winning formula:

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1. Be Direct, Not Formal

• Write queries the way real people would naturally phrase them, not in corporate language.
  
  
• Ask the way you’d talk to a colleague.
  

• ✅ "Why do people regret switching phone carriers?"
  
  
• 🚫 "Assess consumer dissatisfaction with mobile service providers."
  
  

2. Use everyday language

• People don’t say “consumers” or “pain points” online. Use “people,” “stuff,” “brands,” “problems.”
  
  
  • ✅ "What do people hate about flying with [airline]?"
    
    
  • 🚫 "What are the top customer pain points in the airline industry?"
    
    

3. Focus on emotions, frustrations, decisions

• The juiciest insights come from moments of love, regret, confusion, excitement, or surprise — the moments where people express strong feelings.
  
  
  • ✅ "What surprised people most about using [product]?"
    
    
  • ✅ "Why do people feel let down by [brand] after buying?"
    
    

4. Be specific Where It Matters

• Mention brands, products, or situations if you're looking for targeted insights.
  
  
  • ✅ "What are parents saying about Roblox safety right now?"
    
    
  • ✅ "How do fans feel about Kendrick’s latest album?"
    
    

5. Avoid asking for facts — ask for feelings

• The CIE is designed to surface what people say, think, and feel — not pull hard data or verified facts.
  
  
  • 🚫 "What’s SZA’s most listened to song on Spotify?"
    
    
  • ✅ "Which SZA songs do people connect with most and why?"
    
    

6. Think like a Reddit thread title

• If it sounds like something you’d see in a real online discussion, you’re doing it right.
  
  

Example Themes & Queries

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CIE Query Cheat Sheet: Bad vs. Good

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Quick Tips to Stay on Track:

• Use “people,” not “consumers”
  
  
• Use verbs like feel, hate, love, pick, regret
  
  
• Use brand or product names if possible
  
  
• Avoid marketing-speak or survey language
  
  
• Aim for tone that feels like a Reddit post title or YouTube comment question

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Ready to start exploring?

Try these questions in your next CIE report to quickly get up to speed on any market. 

Start your free trial here – no payment details required: https://cie.onecliq.io/ 

Need help shaping your first query? Reach out to your Customer Success Manager — we’ll get you set up in no time.

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