How to Grow Your Online Brand by Mastering SEO for TikTok and Google

Emanuel (Mano) Tsiris
Head of Marketing & Comms @

Did you know that nearly 40% of Gen Z and millennials now use platforms like TikTok and Instagram to search for content, according to Google's own data? With an ever-increasing user base, the potential for business exposure through these platforms is enormous. But how do you ensure your content gets seen by the right audience?

In this blog post, we're going to reveal a foolproof strategy that can help you boost your online visibility by securing a top ranking for your chosen keywords on both TikTok and Google. This strategy helped one of our contributors gain 43,000 followers in a single day. Sounds incredible, right? Let's break it down.

Making the Most of Keywords on TikTok

The magic starts on your TikTok's "For You" page. The search bar is your golden ticket to understanding what your potential audience is looking for. Enter your desired keywords (think of phrases related to your niche) and scroll down to the "others search for" section. This is where TikTok gives you a list of related keywords based on user behavior. This information can guide you on what keywords to use in your posts to get seen by users who already like, share, and follow similar content.

Creating Keyword-Rich TikTok Content

Now that you have your keywords, it's time to create a TikTok video. Let's use the example of wanting to be known as the best content strategist on the platform. Your core set of keywords could be "best content strategy for growth and monetization". This is what people are searching for on Google, TikTok, YouTube, etc.

But don't stop there, make your description a keyword goldmine. Add related keywords that your video is about, like "how to use SEO on TikTok" and "SEO strategy". You can also add other keywords people are searching for in the description. This might seem like too much, but remember, when scrolling on the platform, no one pays much attention to the description.

Climb Google's SEO Ladder

Remember, this strategy isn't just about TikTok. It's also about ranking on Google. By optimizing your TikTok content with relevant, high-volume keywords, your videos can also rank on Google's first page.

Take the Leap

Now that you understand the strategy, it's time to get out there, implement it, and watch your online presence soar. Remember, the key to success on any platform is understanding what your audience is looking for and delivering it in an engaging and optimized manner.


In the digital age, capturing your audience's attention is more about being strategic than being everywhere. By harnessing the power of SEO on platforms like TikTok and Google, you can ensure that your content reaches the right people, at the right time, in the right way.

Key Takeaways

  1. Understand the Power of Keywords: Realize the potential of keyword optimization to boost your visibility on platforms like TikTok and Google.
  2. Use TikTok's "Others Search For": Utilize this feature to find relevant keywords based on user behavior.
  3. Create Keyword-Rich Content: Incorporate your core and related keywords in your TikTok posts' description to increase visibility.
  4. Implement and Monitor: Apply this strategy and keep an eye on your analytics to understand what's working and what's not.
  5. Stay Consistent: SEO is a long game. Stay consistent in your efforts, and you'll see the results over time.

Emanuel (Mano) Tsiris
Head of Marketing & Comms
Mano is a serial entrepreneur who is a part of the founding team behind OneCliq. His experience ranges from launching e-commerce businesses, to creating media businesses like food blogs and even web agencies. He is able to weave compelling stories, engaging audiences and driving substantial growth through his content - amassing over 40.9M+ organic views. Mano has over 6 years of experience in the entrepreneurial and brand building realm.

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