Content Creation

7 Proven Strategies for Developing a Content Strategy That Works for Any Brand

Emanuel (Mano) Tsiris
Head of Marketing & Comms @

Content strategy is the backbone of any successful marketing campaign, yet it's often overlooked or rushed through. Without a strong, well-thought-out content strategy, your brand may struggle to connect with its audience, achieve its goals, and stand out from the competition. But how can you develop a content strategy that truly works for your brand?

In this post, you will learn about seven proven strategies for developing a content strategy, from defining your goals to managing your content. By implementing these strategies, you can create a robust content strategy that will help your brand reach its full potential.

What Is Content Strategy?

A content strategy is a plan you use to meet your business goals through content marketing. It guides you in creating and organizing content that attracts and keeps customers, from the moment they learn about your product to when they buy it and even after, to keep them interested and supportive.

What Makes Up Your Content Strategy

  1. A content strategy helps you make content that has a clear purpose and matches your business goals and what your audience needs. Writing down your strategy is crucial. Our 2023 report on content marketing shows that 80% of the most successful content marketers have their strategy written down.
  2. Planning your content in advance is better and saves time compared to making it up as you go. By planning for the month, quarter, and year, you can use your budget and resources in the smartest way.
  3. Using data to guide your content marketing means you'll know which types of content are best for your business. This way, you'll make content that really matters to your audience.
  4. Lastly, a content strategy lets you see what's working, what's not, and what needs to get better.

Why Do You Need to Create a Content Marketing Strategy

Creating a content strategy is not just another task on your to-do list; it's a critical process that helps marketers align their content with their goals and audience needs. With a well-defined content strategy, you can create content that resonates with your audience, drives engagement, and ultimately, boosts your brand's performance.


How to Create a Content Strategy Framework

Creating a content strategy may seem daunting, but with the right approach, you can develop a successful strategy that works for your brand. Here are seven steps to take:

1. Define your goal.

Every successful content strategy begins with a clear goal. What do you want to achieve with your content? Increase brand awareness? Drive more website traffic? Boost sales? Organize your goals by priority and use the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to define them. A goal planning template can be a handy tool for this step.

2. Conduct persona research.

Understanding your audience is key to creating content that resonates with them. Collect data about your audience and analyze it to identify patterns and trends. You can then use this information to refine your buyer personas. Check out the Buyer Persona Generator to help you with this.

3. Run a content audit.

A content audit can help you identify gaps in your content and opportunities for improvement. Review your existing content for quality and relevance, look for ways to repurpose content, and create a workflow for content creation and management.

4. Choose a content management system.

A content management system (CMS) can make it easier to manage and publish your content. Assess your needs and choose a CMS that fits them. Also, consider adopting a content governance model to ensure consistency and quality in your content.

5. Determine which type of content you want to create.

Different types of content work for different goals and audiences. Review your personas and goals and assess your resources to determine the best types of content for your brand. This could be blog posts, videos, infographics, podcasts, or other types of content.

6. Brainstorm content ideas.

Now it's time to come up with content ideas. Use a range of brainstorming approaches and tools like Feedly, BuzzSumo, BlogAbout, CoSchedule Headline Analyzer, HubSpot's Website Grader and OneCliq's AI Assistant to get personalized content idea suggestions. After brainstorming, refine and rank your ideas.

7. Publish and manage your content.

Finally, develop a content calendar to schedule your content and optimize it for reach. Track and analyze your content's performance and use the data to revise and improve your content strategy.

Next Steps

Developing a content strategy is not a one-time task; it's an ongoing process that requires regular review and revision. As you implement your strategy, keep asking key questions like who is reading your content, what problem you're solving for them, what makes you unique, and how you're managing content creation and publication.

Remember, content strategy is more than just planning and maintenance; it's about creating content that resonates with your audience and achieves your goals. So take the time to develop a solid content strategy that works for your brand, and watch your brand thrive! And remember, we're here to guide you through every step of the process.

With these strategies, you're well on your way to creating a content strategy that truly works for your brand. Onwards and upwards!

Emanuel (Mano) Tsiris
Head of Marketing & Comms
Mano is a serial entrepreneur who is a part of the founding team behind OneCliq. His experience ranges from launching e-commerce businesses, to creating media businesses like food blogs and even web agencies. He is able to weave compelling stories, engaging audiences and driving substantial growth through his content - amassing over 40.9M+ organic views. Mano has over 6 years of experience in the entrepreneurial and brand building realm.

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